Family-owned leisure group with five marinas
Five inland and coastal marinas with 1,300 berths
Lakeland Leisure Estates is a family-owned business with five marinas and three estates of holiday lodges and park homes. Four of the marinas are inland; Great Haywood, Saul Junction, Tattenhall and Roydon; and the fifth is Deganwy on the Conwy estuary.
The company’s estate includes all of the usual marina services such as fuel, plus boat sales, a beach-side caravan park in Spain, holiday lodge sales and rentals, a spa, wedding venue, restaurants and cafes.
The family ethos is an important part of the Lakeland Leisure experience for both customers and staff. Louise Morgan, Lakeland Leisure Estates Director said: “The directors spend a lot of time visiting the sites – we personally get to know our customers and some of the staff have been with us for years. We’ve kept the family ethos as we’ve grown the business”.
Even with regular site visits and team meetings, 150 staff makes for a big family. One of the benefits of implementing Harbour Assist will be greater visibility for the senior management team and improved two-way communications at all levels of the business.
“We could immediately see the benefit of Harbour Assist to the wider business”
Like many companies, Lakeland Leisure Estates used Excel spreadsheets to run the business, adapting as the business grew. In 2018 the company purchased Deganwy Marina in north Wales, where Harbour Assist had been in use since 2016. “We could immediately see the benefit of Harbour Assist to the wider business,” said Louise Morgan. “We’ve spent two years understanding the capabilities.”
The management team particularly like the ‘electronic paper trail’ of knowing which staff are working on a task, and which customers have opened emails – “There’s just no dispute”.
Asset management is an important element for a marina group spread over five sites, as is the visibility available to staff at all levels.
“Customers like to be in control, and they get that with the Portal,” said Louise, explaining that Harbour Assist has been more effective for managing and reducing debtors than their previous systems.
For more information about the Lakeland Leisure marinas, visit www.lakelandleisuregroup.com
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