Be a smarter Santa!

Christmas season is always a peak time for business communications. For some 31 December is year-end, and for most it’s quarter-end, so there are all the usual invoicing, payment reminders and debt chasing. 

December is a key month for annual contract renewals too. Marinas and mooring managers with January start dates will be getting the last customers over the line, while April renewers are bagging early bird offers and warming-up their customer base.

Then, of course, there are festive communications, Christmas cards and newsletters. It’s a great time to catch customers at home, contemplating their plans for the coming year.

In the last 30 days, marinas sent 71,444 emails through Harbour Assist

Sack-loads of emails (and letters)

In the last twelve months, Harbour Assist has handled a million emails. On 24 March alone 21,146 emails were sent – probably not surprisingly, given lockdown preparations.

Volume isn’t a problem. Our elves can deliver sack loads of emails in Santa-quick time. Invoices, emails, newsletters, contracts. Quick notes, personal emails or template documents. With attachments or without. All of it.

It’s got to be quick, and it’s got to be easy

Handling bulk communications has to be easy, so time can be spent on the message, not the process. The days when the team spent a week or more printing labels, stuffing envelopes and sticking stamps are long past.

You need to easily identify your audience – the entire database or only boats on pontoon B? Customers who have agreed to renew or 30-day debtors?

Use Smart Lists to segment your database and target the right contacts.

Unlike a static list of contacts, Smart Lists check every account against your conditions and only return those that match. Reuse the same Smart List year after year and even when boats depart or customers die, the list will always be up-to-date. 

When you’re happy, simply click Bulk Email, select the template or write the text and press Send.

“The Smart List functionality has been indispensable” Ed Walker, Cowes Harbour

Are you being heard?

We’ve noticed that customers sometimes don’t receive emails, or claim they haven’t. Especially when the content is about monies due.

All the opens and clicks from your emails (and any bounces too) are tracked, so you know who is reacting and who needs an extra nudge.

Some customers love a letter, so we automatically highlight these email refusniks and set you up a mail merge instead.

How can we help your business?

If you’d like to talk about how Harbour Assist can help your business to connect with your customers,  email Nick direct